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Mission Statement: The New York State Travel & Vacation Association is the tourism industry’s leader in communication, legislative awareness, professional development and promotion.
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NYSTVA 2010 DIGITAL MARKETING CO-OP PROGRAM
The New York State Travel & Vacation Association (NYSTVA) is excited to be entering the second year of its digital marketing campaign. After a strong first year building this cooperative program from the ground up, we’re primed to move forward with improved site features and more agile placement of advertising in key markets for our state-wide tourism industry, with the end results of moving more traffic to your websites and ultimately, to your destinations!
The “how to’s” of this cooperative digital marketing program are included in the packet below, including the various package price points.You don’t have to be a NYSTVA member to participate. This program is open to tourism industry businesses, regardless of membership status with NYSTVA. And, officially-designated TPA’s may use their tourism matching funds for this campaign.
NYSTVA’s expanded outreach efforts, we’ve engaged the services of Tom Kelly to serve as our digital ad sales manager. Tom is well-known across New York State for his work with Adirondack Life, producers of the New York State travel guide/directory. Contact "Tom Kelly" for advertising: tom@nystva.org or call 518.444.4143
The full campaign will officially kick off March 1, 2010 to run through June 30th, 2010.
Click the buttom (left) and go see the website!
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2010 DIGITAL MARKETING CO-OP PROGRAM INFORMATION PACKET
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Click here to view/download Adobe PDF file.
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2010 DIGITAL MARKETING CO-OP APPLICATION:
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Click here to view/download Adobe PDF file.
How NYSTVA Works
NYSTVA is organized for the purposes of bringing together New York State tourism industry interests to: advocate government policies and programs which will strengthen the industry; to raise the level of professionalism within the industry; to encourage the development of cooperative relationships and partnerships among its members; and to raise consumer awareness and appreciation of travel and vacation opportunities in New York State.
The Board of Directors meets six times a year in various areas of the state. All members are invited to attend and participate in the meetings.
The Association contracts with service providers to oversee the day-to-day activities of the Association, including:
Compile a quarterly newsletter to keep members up-to-date on issues affecting tourism.
Manage the Association's involvement in the New York State Fair.
Participate in Tourism Industry Coalition meetings, Tourism Showcase, and the Governor's Tourism Conference.
Play host to an annual rural tourism conference.
Develop a consumer shows program for NYSTVA members to participate in.
Field questions and concerns of NYSTVA members.
The Association derives its operating budget from membership dues and shows participation.
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NYSTVA 2010 Consumer Travel Shows Program
Annually, NYSTVA manages a cooperative shows program that involves participaton at a dozen or more consumber based travel and outdoor sport shows in the United States, Canada and Ireland. Member brochures are distributed at these shows via a professionally staffed booth, complete with dynamic imagery and complete statewide publication resources.
NYSTVA members can send brochures to any or all of the shows at a fraction of the total show cost. Costs range from $100-$200 per show. Members who volunteer to work at a show receive a $50.00 per day attendance rebate after the shows season.
Listed below are NYSTVAS' Consumer Show program for 2010!
* AAA Mid-Atlantic Show, Wilkes Barre, PA
* Snowbird Extravaganza, Lakeland, FL
* Allegheny Sport, Travel & Outdoor Show, Monroeville, PA
* AAA Reading/Berks Show, Wyomings PA
* AAA Mid-Atlantic Philadelphia Expo, Philadelphia, PA
* AAA Southern New England Show, Foxborough, MA
* Cleveland Sport, Travel & Outdoor Show, Cleveland, OH
* AAA South Jersey, Deptford, NJ
* Travel & Vacation Show, Ottawa, Ontario
* Cleveland Outdoor Adventure Show, Cleveland, OH
* W.N.Y. Sport & Travel Exop, Hamburg, NY
* One Tank Travel Show, Erie, PA
* AAA Mid-Atlantic Travel Show, Baltimore, MD
NYSTVA also partners with the New York State Department of Economic Deveopment, Division of Marketing, Advertising and Tourism to coordinate a tourism information booth at the annual New York State Fair in Syracuse, NY.
Click on the PDF download link below to download a shows participation form for 2010
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Click here to view/download Adobe PDF file.
New York State Fair 2010
NYSTVA also partners with NYS Division of Tourism to coordinate a tourism information booth at the annual New York State Fair in Syracuse, NY, August 26th - September 6th, 2009. www.nysfair.org
For information on distribution of your brochure at the fair contact Dawn directly at dawn@nystva.org or 888.698.2970.
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NYSTVA Publications
(available to members only):
NYSTVA News. A newsletter providing members with Association business updates, as well as information on issues affecting tourism.
Annual Membership Directory. On-line contact information for Officers, Directors, and Members of the Association.
Media Manual. An on-line directory of media outlets for tourism marketing and public relations.
New York Legislative Reference Guide. A publication of the Grass Roots Lobbying PlanTM. This directory cross references legislators (Albany and district offices) and leadership appointments.
Directory of Regional and County Tourism Offices. A full-color reference card to enhance our Shows Program, provided as a handout to consumers who ask for information about destinations not represented at a given show.
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