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Mission Statement: The New York State Travel & Vacation Association is the tourism industry’s leader in communication, legislative awareness, professional development and promotion.
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How NYSTVA Works
NYSTVA is organized for the purposes of bringing together New York State tourism industry interests to: advocate government policies and programs which will strengthen the industry; to raise the level of professionalism within the industry; to encourage the development of cooperative relationships and partnerships among its members; and to raise consumer awareness and appreciation of travel and vacation opportunities in New York State.
NYSTVA's leaderships consists of a diverse 11-person board of directors, drawing from the associations membership. The board is lead by an Executive Committee of President, Vice President, Secretary and Treasurer, which oversees the day-to-day operations of the association. NYSTVA members are invited to attend NYSTVA board meetings, held at least 4 times per year, and are encouraged to attend the Annual NYSTVA membership meeting, held in a different location each year.
The Association contracts with service providers to manage the day-to-day activities of the Association, including:
Compile a quarterly newsletter to keep members up-to-date on issues affecting tourism.
Manage the Association's involvement in literature distribution and information services the New York State Fair.
Participate in and add its voice to Tourism Industry Coalition (including the annual Tourism Showcase lobbying day in Albany), the tourism promotion efforts of the NYS Division of Tourism, and the annual Governor's Tourism Conference.
Play host to an annual statewide Empire State Tourism Conference.
Develop and execute a cost-saving cooperative consumer shows program for NYSTVA members.
Develop and execute a cost-saving cooperative digital marketing program for NYSTVA members.
Field questions and concerns of NYSTVA members about tourism industry issues or activities.
The Association derives its operating budget from membership dues, cooperative marketing activities and registrations/sponsorships for NYSTVA events and conferences.
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July 16th, 17th & 18th, 2010
Syracuse Nationals Show
The following factors and more make this a worthwhile Consumer Show for NYSTVA to participate in:
- Over 80,000 fans attend the event in 2009, from all over the Northeast United States and Canada.
- Over 550 on-site campsites are sold, indicated a strong segment of visitors that actively travel (as well as the auto enthusiast groups that travel around the country to sightsee with their autos).
- 50% of attendees are estimated to have household incomes of $50K+ (based on exit polls)
To Participate in this show, please click on the link below for additoinal info !
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Click here to view/download Adobe PDF file.
New York State Fair 2010
NYSTVA also partners with NYS Division of Tourism to coordinate a tourism information booth at the annual New York State Fair in Syracuse, NY, August 26th - September 6th, 2010. www.nysfair.org
For information on distribution of your brochure at the fair contact Dawn directly at dawn@nystva.org or 888.698.2970.
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NYSTVA 2011 Consumer Travel Shows Program
Annually, NYSTVA books and manages an information booth with literature distribution service at a dozen or more travel and outdoor sport shows in the United States, and Canada. Member brochures are distributed at these shows via a professionally staffed booth, complete with dynamic imagery and statewide publication resources.
NYSTVA members are encouraged to send brochures to any or all of the shows. Costs range from $100-$200 per show, which is a fraction of the total cost for an individual entity to attend just one show. NYSTVA members who staff the show booth receive a $50.00 per day attendance rebate after the shows season (except for State Fair).
NYSTVA also partners with the New York State Department of Economic Deveopment, Division of Marketing, Advertising and Tourism to coordinate a tourism information booth at the annual New York State Fair in Syracuse, NY.
Click on the link below to see the current list of shows attended by NYSTVA.
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Click here to view/download Adobe PDF file.
NYSTVA Publications
(available to members only):
NYSTVA News. A newsletter providing members with Association business updates, as well as information on issues affecting tourism.
Annual Membership Directory. On-line contact information for Officers, Directors, and Members of the Association.
Media Manual. An on-line directory of media outlets for tourism marketing and public relations.
New York Legislative Reference Guide. A publication of the Grass Roots Lobbying PlanTM. This directory cross references legislators (Albany and district offices) and leadership appointments.
Directory of Regional and County Tourism Offices. A full-color reference card to enhance our Shows Program, provided as a handout to consumers who ask for information about destinations not represented at a given show.
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